The brand needed to showcase its traditional Indian jewelry in a way that honored its cultural heritage while appealing to a modern, luxury market.

As part of the team and in my role as Assistant Art Director, I collaborated in designing mood boards with rich, traditional motifs to highlight the jewelry's craftsmanship. I also assisted in leading the photoshoot, working closely with the Art Director to ensure the visuals captured a blend of timeless elegance and modern appeal.

The visuals strengthened the brand’s identity, attracting new clients and positioning it as a leader in luxury jewelry by merging tradition with modernity.